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Kyndra Wynne
Freshies Farms eCommerce Website

Creating an Engaging Online Shopping Experience for Fresh, Local Produce

The Freshies Farms eCommerce website was developed to bring fresh, locally sourced produce to customers through an intuitive and engaging online shopping platform. This project involved designing and building a responsive website that simplifies the shopping experience while showcasing the unique offerings of Freshies Farms.

Project Type

eCommerce Website Development

My Role

UX/UI Designer, Front-End Developer

Tools

Figma, Shopify, Liquid, HTML/CSS, JavaScript

Key Skills

Responsive Design, Interaction Design, Visual Design, eCommerce Development, Front-End Development

THE CHALLENGE

Freshies Farms needed an eCommerce website that not only provided a seamless shopping experience but also reflected the brand’s values of sustainability, freshness, and community. The challenge was to create a site that balanced an engaging user experience with the practicalities of eCommerce, ensuring that customers could easily browse, select, and purchase products while also learning about Freshies Farms' mission and values.

  • Creating a seamless and intuitive shopping experience across devices.
  • Showcasing Freshies Farms' unique product offerings and brand story.
  • Implementing a secure and user-friendly checkout process.
  • Ensuring the website is scalable and easy to manage for ongoing updates and product additions.

USER RESEARCH

To understand the needs of Freshies Farms' target customers, I conducted user research including interviews and competitive analysis:

  • Customer Interviews: Engaged with potential customers to understand their shopping habits, preferences, and pain points when purchasing fresh produce online.
  • Competitive Analysis: Analyzed similar eCommerce sites to identify best practices and areas for innovation in the Freshies Farms shopping experience.

THE GOAL

The main objective of the Freshies Farms eCommerce website was to create a platform that made it easy for customers to purchase fresh, local produce while also conveying the brand’s commitment to sustainability and community. The goals were:

  • Design a user-friendly and visually appealing website that reflects Freshies Farms' brand values.
  • Ensure a responsive design that provides a consistent experience across all devices.
  • Implement secure and efficient checkout and payment processes.
  • Create a scalable platform that allows for easy updates and product management.

DESIGN THINKING PROCESS

The Freshies Farms website project followed a user-centered design thinking approach, which included the following phases:

Empathize

I started by understanding the needs and frustrations of potential customers through user interviews and competitive analysis. This phase led to the development of user personas and journey maps to guide the design process.

Define

Based on research findings, I identified key problems such as the need for a simple, engaging shopping experience and the importance of highlighting Freshies Farms' commitment to sustainability. I created a problem statement to focus the design on addressing these issues.

Ideate

I brainstormed and wireframed various solutions, including product pages that highlight farm-to-table stories, easy navigation, and a streamlined checkout process. These ideas were refined through feedback and testing.

Prototype

Using Figma, I developed high-fidelity prototypes of the website, ensuring that the design was visually appealing and functional. The front-end was built using Shopify's Liquid template language, HTML/CSS, and JavaScript to create a responsive and interactive site.

Test

Prototypes and the live website were tested with users to gather feedback on usability and aesthetics. Iterative improvements were made to ensure the final product met customer needs and expectations.

Freshies Farms Website Final Design

The final design of the Freshies Farms eCommerce website

THE SOLUTION: FRESHIES FARMS ECOMMERCE WEBSITE

The Freshies Farms eCommerce website successfully combines user-friendly design with practical functionality to create a seamless shopping experience for customers. Key features include:

  • Responsive Design: The website is fully responsive, providing a consistent experience across desktops, tablets, and smartphones.
  • Intuitive Navigation: Easy-to-use navigation allows customers to browse products, read about their origins, and make purchases effortlessly.
  • Engaging Product Pages: Each product page highlights the story behind the product, emphasizing Freshies Farms' commitment to freshness and sustainability.
  • Secure Checkout: The checkout process is designed for ease and security, ensuring a smooth transaction for customers.
  • Scalable Platform: The site is built to scale, allowing Freshies Farms to easily add new products and update content as needed.

Key Components

    Responsive Design
  • Ensures accessibility and usability across all devices.
    • Product Pages
  • Highlight the farm-to-table story behind each product.
    • Navigation
  • Simplifies the shopping experience with intuitive and clear navigation.
    • Checkout Process
  • Secure and user-friendly, providing a smooth transaction experience.
    • Scalability
  • Allows for easy content and product updates as Freshies Farms grows.

Technologies Used:

The Freshies Farms eCommerce website was built using modern web technologies to ensure performance, scalability, and a seamless user experience:

  • Shopify: For eCommerce functionality and management.
  • Liquid: Shopify's templating language for customizing the website's front-end.
  • HTML/CSS: For building a responsive and accessible user interface.
  • JavaScript: For adding interactivity and enhancing the user experience.
  • Figma: For designing and prototyping the user interface.

CONCLUSION

The Freshies Farms eCommerce website successfully meets the challenge of providing a seamless and engaging online shopping experience for customers while reflecting the brand’s values of sustainability and community. By focusing on user needs and leveraging modern web technologies, I created a platform that not only simplifies the shopping process but also tells the unique story of Freshies Farms and its products.